Build Your Dream Bike.
Crafting a custom bicycle is a journey in precision and artistry. Every choice—from geometry and components to paint and finishing touches—is a reflection of your style and character. The outcome is a singular creation: a bike that performs flawlessly while embodying your unique essence.
Keep scrolling to learn more about Trek, Orbea, and Pinarello's custom programs.
Trek Project One
Extraordinary by design.
With Project One, you can shape your dream bike exactly the way you’ve envisioned it. Select from top-tier components and an expansive spectrum of colours, then let Trek’s in-house artists and master builders transform your ideas into a precision-crafted, truly one-of-a-kind ride that reflects you in every detail.
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Orbea MyO
Orbea’s MyO custom program lets you bring your dream bike to life with personalized style and precision. Choose your colours, finishes, components, and fit details, then let Orbea’s expert painters and builders handcraft a bike that’s uniquely yours. With MyO, your ride becomes a true expression of your individuality—built to perform and designed to stand out.
Orbea MyO Road Bikes
Orbea MyO Mountain Bikes
Pinarello MyWay
Pinarello MyWay lets you express yourself on the road like never before. Built on the same legendary Pinarello craftsmanship and high-performance carbon frame, MyWay delivers speed, comfort, and precision. What sets it apart? You can make it truly yours with exclusive paint customization, turning your bike into a statement of style as unique as your ride.
My Pinarello, My Way.
Bushtukah Bike Advantage
Enjoy special offers, expert service, fit guarantees, kids trade up program, warranty support, and a wide selection of quality gear—all designed to help you get the most out of every ride.
Bike Service and Repair
